How would a TikTok ban impact influencer marketing?
A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social media platforms.
See how AI is enhancing contextual advertising, allowing for more precise audience segmentation and improved ad placement.
Fuel for your marketing strategy.
A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social media platforms.
See how AI is enhancing contextual advertising, allowing for more precise audience segmentation and improved ad placement.
Problems demonstrating marketing ROI? Think about company performance rather than marketing performance and reconsider your metrics.
Marketing artificial intelligence (AI)
Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster.
This insightful conversation about the current uses and future applications of AI in marketing was recorded at the Spring 2024 MarTech Conference.
Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.
Gartner survey finds technology getting 23.8% of marketing budget this year, down from 25.4% in 2023. Paid media jumped from 25.6% to 27.9%.
Marketing artificial intelligence (AI)
Contrary to rumors, there was no announcement about ChatGPT for search.
Boost customer retention, brand advocacy and recurring revenue for your B2B SaaS product by fostering an active user community.
Digital advertising platform Quantcast addresses the chaos surrounding third-party cookie deprecation.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How MOps aligns with the marketing function.
Strategies for aligning product, sales, marketing and customer success teams during the problem-market fit stage.
IAB's podcast event showcased talent and technology that will drive double-digit growth for digital audio in the coming years.
Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions.
ChatGPT product that searches the web and cites sources when answering questions would be seen as a significant challenge to Google.
On the hunt for something new? Check out who's hiring in martech this week.
Simplify lead scoring with this two-part model that focuses on identifying ideal prospects and their recent engagement behaviors.
Marketing artificial intelligence (AI)
There are good, defined use cases for generative AI, as well as over-ambitious use cases that can bring us to the brink of the trough of disillusionment.
Marketing artificial intelligence (AI)
Last year 3000 new martech "tools" were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators.
A step-by-step workshop approach to defining the key 'entry points' where your product or service can solve customers' pressing pains.
HubSpot's $617.4 million revenue for the first quarter of the year beat analyst expectations for the ninth consecutive quarter.
Marketing artificial intelligence (AI)
OpenAI’s Sam Altman predicts AI will handle 95% of tasks outsourced to agencies today. Here’s what it means for the future of marketing.
Ride-hailing app Curb launches Curb Journey Connect, allowing advertisers to plug into mobile and in-cab screens in over 40 U.S. markets.
Tips for adapting and diversifying your marketing measurement techniques for sustained success in a cookieless future.
New tools for automated branding and campaign building aimed mainly at SMBs and non-profits.
Hackers are finding ways to steal biometric identifiers, like facial recognition and fingerprints. Here’s how to avoid data breaches.
DOJ hammered Google over search ad price manipulation and more in its closing statement for the landmark anti-trust trial.
Current and upcoming tools in Ads Manager’s Advantage+ creative suite aim to cut down on creative production time for scaled-up campaigns.
The martech space is certainly growing rather than consolidating, but the growth is in small solutions and solutions incorporating pre-existing AI models.
What you need to know about martech consolidation, atomization of specialist tools and the untapped potential of generative AI in martech stacks.
Maximize team efficiency by explicitly requesting work, documenting asks, using project management tools for transparency and more.
Angelina Eng from the IAB and Ken Zachmann, CEO, Diverge Digital Media, discuss issues around customer identity without third-party cookies
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: how to score and act on leads among existing customers.
Marketing artificial intelligence (AI)
Salesforce adds information from third-party systems to Service Cloud in addition to the data available in Data Cloud.
Diversity and inclusion in marketing
Diversity drives success, but only if it's in both your content and your organization.
April's update also includes changes to permission for both users and admins.
Optimization and personalization
Tactics to build customer trust in your marketing through transparent data practices and consent-driven personalization.
Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics.
The latest updates will help you transform business operations with AI-assisted workflows and big service updates.
Dive into the systemic issues hindering creativity in B2B marketing and how to strategically leverage advertising for long-term brand growth.