Good morning: There’s plenty to be thankful for

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Good morning, Marketers, and there’s plenty to be thankful for in the marketing technology space.

Because of the challenges we’ve all experienced over the last year and a half, it’s been all hands on deck to save customers, improve experience and make remote workflow effective. The upside is the tremendous amount of talent working together to overcome these challenges. Customers and fellow marketers will benefit from these innovations for years to come.

We’ll be back with our next newsletter after the holiday. For now, take a look at how Adobe and Major League Baseball are working together to update fan experience for next season. Also, you’ll find some helpful strategies and tips from our recent MarTech conference.

Chris Wood,

Editor

Quote of the day: “Being responsible in your marketing efforts and future-proofing your data and privacy through best practices is good for your business and good for your customers. It’s win-win.” Frank Brooks, Head of EMEA Marketing, dotdigital at our recent MarTech conference.