Digiday+ Research deep dive: Agency spending on TikTok plateaus as brands struggle with what to make of the app
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
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TikTok has no doubt established itself as a staple within the culture of social media, but agencies and brands have yet to fully crack the case of the platform’s marketing potential.
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