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Media Briefing: Some publishers are ‘cautiously optimistic’ about Q2 while media buyers say ad spend is similar to Q1
This Media Briefing covers the latest in media trends for Digiday+ members and is distributed over email every Thursday at 10 a.m. ET. More from the series →
This week’s Media Briefing takes a look at how the first few weeks of Q2 have fared for publishers’ advertising businesses based on what media buyers are seeing in regards to advertisers’ budgets and delayed budget approvals.
- The Q1 spillover
- VC market slowdown continued in Q1
- NowThis goes independent, generative AI may lead to more misinformation and more
The Q1 spillover
The first quarter was chock full of uncertainty for publishers across the board when it came to how their advertising businesses would net out. The crystal ball seemed to clear last month for some larger publishers, though, as deals earmarked for Q1 came into fruition for Q2, making the second quarter seemingly more lucrative compared to the previous three months.
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