New genAI marketing solution rolled out on Google Cloud
Typeface and GrowthLoop are collaborating with Google Cloud to accelerate marketing campaign development.
Aimed at accelerating the development and execution of creative marketing campaigns, GenAI Marketing Solution is a collaboration between Typeface, GrowthLoop and Google Cloud. Typeface is a generative AI-powered content creation solution. GrowthLoop (formerly Flywheel) is a segmentation, orchestration and measurement platform.
The new solution is intended to work with Google’s BigQuery and GenAI Foundation models to create an end-to-end campaign creation workflow.
The main capabilities. The unified GenAI Marketing Solution enables the following capabilities:
- Customer profiling based on customer data from BigQuery’s set of ad, sales, consumer and product data.
- Creation of audience segments by applying GrowthLoop natural language processing to BigQuery datasets.
- Personalized content creation by applying Typeface’s genAI capabilities to the GrowthLoop-developed audience segments.
- Performance monitoring using GrowthLoop’s ROI and A/B testing metrics.
Why we care. It’s all about the unified workflow. The need for speed and agility in today’s marketing is at odds with the need to shift from solution to solution — one tool for collecting and managing customer data, another for audience segmentation, another for generating creative content. Of course, there’s no magic wand to simply bring all that together, even using expensive, enterprise-targeted martech suites.
But it’s encouraging to see vendors with complementary solutions collaborating to create what is intended to be an end-to-end workflow based on a powerful cloud solution and its extensive datasets.
Dig deeper: How to accelerate your marketing career using generative AI now
Availability. The new solution is currently in private preview for BigQuery users. “Collectively, we’re addressing a fundamental challenge that enterprises have grappled with for years–the ability to consistently tell their stories and engage with customers with compelling content quickly,” said Abhay Paransis, founder and CEO of Typeface, in a release.
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About the author
Kim was Associate Editor at a New York Times hyper-local news site, The Local: East Village, and has previously worked as an editor of an academic publication, and as a music journalist. He has written hundreds of New York restaurant reviews for a personal blog, and has been an occasional guest contributor to Eater.