Cutting through the hype: Generative AI adoption in B2B
AI adoption doesn't have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations.
The first quarter of 2024 saw $1.8 billion invested in martech companies, down from $13.2 billion for the same period last year.
Fuel for your marketing strategy.
AI adoption doesn't have to be overwhelming. Here’s how to successfully integrate generative AI into your B2B operations.
Here are the key points under contention in the most significant anti-trust case of this century,
Understand the roles of earned media and crisis communications under the PR umbrella and why startups need all three for success.
On the hunt for something new? Check out who's hiring in martech this week.
Yahoo unveiled a new Sender Hub Dashboard, giving email senders more visibility into their email activity.
The first quarter of 2024 saw $1.8 billion invested in martech companies, down from $13.2 billion for the same period last year.
UPDATED with comments on testing from Quantcast's CMO.
Marketing artificial intelligence (AI)
An AI policy roadmap put out by a bipartisan group of senators is being blasted because it doesn't provide protections for the public.
Gain clarity on what customer experience truly means and how it impacts your marketing and business results.
Here’s the data and developments fueling advertisers’ growing interest in CTV and digital video.
Marketing automations can help you streamline processes, increase productivity and, yes, capture more leads.
Uncover the evolving role of martech consultants in guiding enterprises through martech strategy, product selection and stack implementation.
Data lakes meet data warehouses in the "lakehouse" architecture Amperity is seeking to leverage for its new CDP offering.
Alicia tells us how she discovered her talent for translating technology and helping marketers better serve their customers.
Get tips on finding the right reporting window to capture your email campaigns' true long-term performance.
Marketing artificial intelligence (AI)
Silicon Foundry is hunting for innovative tech startups to help problem solve for their corporate clients. Recently, the focus has been on AI and marketing.
While any retailers are experimenting with the latest generative AI tools for enhancing digital customer experience, even more have not begun planning for the technology's rollout.
Strategies for finding the right balance of martech tools to achieve your marketing goals and drive business success.
The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video.
We’re looking for marketers to speak on a variety of marketing and marketing technology topics.
A ban would hurt some influencers and the brands they work with. It could also be a big opportunity for existing and new social media platforms.
See how AI is enhancing contextual advertising, allowing for more precise audience segmentation and improved ad placement.
Problems demonstrating marketing ROI? Think about company performance rather than marketing performance and reconsider your metrics.
Marketing artificial intelligence (AI)
Leverage text-to-image, automated design and real-time creative assistance to produce compelling visuals faster.
This insightful conversation about the current uses and future applications of AI in marketing was recorded at the Spring 2024 MarTech Conference.
Learn how Hershey’s drives growth with data clean rooms as a key ingredient for unified measurement and insights.
Gartner survey finds technology getting 23.8% of marketing budget this year, down from 25.4% in 2023. Paid media jumped from 25.6% to 27.9%.
Marketing artificial intelligence (AI)
Contrary to rumors, there was no announcement about ChatGPT for search.
Boost customer retention, brand advocacy and recurring revenue for your B2B SaaS product by fostering an active user community.
Digital advertising platform Quantcast addresses the chaos surrounding third-party cookie deprecation.
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: How MOps aligns with the marketing function.
Strategies for aligning product, sales, marketing and customer success teams during the problem-market fit stage.
IAB's podcast event showcased talent and technology that will drive double-digit growth for digital audio in the coming years.
Here’s how aligning sustainability goals with smart digital marketing tactics can simultaneously improve your ROI and reduce emissions.
ChatGPT product that searches the web and cites sources when answering questions would be seen as a significant challenge to Google.
Simplify lead scoring with this two-part model that focuses on identifying ideal prospects and their recent engagement behaviors.
Marketing artificial intelligence (AI)
There are good, defined use cases for generative AI, as well as over-ambitious use cases that can bring us to the brink of the trough of disillusionment.
Marketing artificial intelligence (AI)
Last year 3000 new martech "tools" were released. More than 75% were genAI-based and many of those re-branded ChatGPT content generators.
A step-by-step workshop approach to defining the key 'entry points' where your product or service can solve customers' pressing pains.
HubSpot's $617.4 million revenue for the first quarter of the year beat analyst expectations for the ninth consecutive quarter.