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Digiday+ Research: Unpacking the ad features — targeting, tech and beyond — of ad-supported streaming services

This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →

This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.

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Introduction and methodology

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