Ivy Liu
• April 27, 2023 •
- 01 Introduction and methodology
- 02 Frequency capping, short ad breaks matter most to advertisers as they aim to avoid clutter
- 03 Fewer ads in pod is next most important ad option to offer
- 04 Watch time is standout metric for advertisers hoping to gauge campaign success
- 05 Equally important to advertisers measuring success: Impressions
- 06 DSPs are top ad software thanks to premium ad targeting, but proprietary offerings gain traction
- 07 Advertisers and platforms vacillate on best types of first-party data to use for ad targeting
- 08 What's holding back further investment: Cost challenges followed by lack of scale
- 09 Conclusion: Which platforms are right for advertiser needs?
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
This is the second installment in Digiday’s two-part series covering the top ad-supported streaming services. In case you missed it, the first installment provided an overview of the various platforms’ offerings, including pricing and plans, ad software and ad innovations, as well as an analysis of the platforms where brands and agencies distributed the bulk of their 2022 ad budgets and ad placements.
01
Introduction and methodology
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