Snap Pitches New Ad Solutions for Marketers at Newfronts

Snap Pitches New Ad Solutions for Marketers at NewFronts 

The company launches a new service, Snap Star Collab Studio, for brand and creator partnerships

In its NewFronts presentation today, Snap announced a slew of new ad solutions for marketers available across the platform, alongside content partnership opportunities for brands and creators. 

Now, through its new global offering First Story, advertisers can reserve the first Snap Ad, or video ad between Friend Stories.

Reserving the first Snap Ad is a highly requested feature by advertisers, the company said, and is estimated to reach a potential 50 million people in the U.S. each day. Its early partners include brands like Louis Vuitton and Warner Bros., the latter will be executing the first global takeover for its upcoming feature The Flash.

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Trishla Ostwal

Trishla is an Adweek staff reporter covering tech policy.