This weekend, as the Super Bowl looms large, brand mascot Chester Cheetah is marrying people in his Cheetos Chapel on the Las Vegas Strip. Or at least, a digitized version of Chester appears to welcome bystanders into the “cheesy” pop-up chapel.
On Saturday, a real officiant legally married Frito-Lay employees. The brand’s CEO was the couple’s witness.
The kitschy chapel is part of a massive Frito-Lay activation fittingly named the Chip Strip. A Cheetos chapel wouldn’t make sense outside of Vegas, which is known for its drive-thru nuptials.
“You definitely hear of a lot of people getting married in Vegas.
