There is no secret that perception is important in branding, and we cultivate our reality based on those impressions. Great marketers have an uncanny ability to advocate the positive highlights of a brand. They have an incredible gift of engaging with their customers to promote the positive features of their products and services.
However, most marketers love sweeping negative aspects of their campaigns under the rug. This begs the question: Why are we so conditioned to disregard our failures? We rely on our “flawless” perception as a form of reality that allows us to exclusively share our achievements, disregarding the tribulations and overall process it took to accomplish these achievements.