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Marketing Briefing: With ‘belt-tightening across the board’ marketers eye TikTok influencers as they seek performance, efficiency

The ripple effects of inflation are nothing new. Throughout much of this past summer, the nervousness among marketers and ad agency execs’ about the uncertain economy led them to prioritize efficiency when choosing where to spend ad dollars.
Marketers and agency execs say purse strings will continue to tighten this fall as they seek more performance marketing efforts. At the same time, with consumer spending more difficult to predict, planning windows are shorter as some marketers have yet to sort out Q4 plans — something they’d typically be well on their way to hammering out.
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