Venmo Taps White Lotus Stars to Expand the Brand Definition

Venmo Taps White Lotus' Patrick Schwarzenegger and Aimee Lou Wood to Flex the App’s Versatility 

The actors demonstrate how the app is for more than paying friends in a new campaign

Venmo wants people to use its app for more than just splitting meals, sending gifts, or paying rent.

The PayPal-owned social payments platform today released a new spot with Patrick Schwarzenegger and Aimee Lou Wood, part of a new campaign urging people to use the app more often. In the 60-second ad, the White Lotus stars demonstrate all the things users can pay for with Venmo—from rideshares and records to groceries, apparel, or in-flight tipples.

Schwarzenegger and Wood dance through various stores and occasions to a Venmo-themed version of Black Sheep’s 1991 iconic hit, The Choice Is Yours: “You can Venmo this, or you can Venmo that”.

Headshot of Kathryn Lundstrom

Kathryn Lundstrom

Kathryn Lundstrom is Adweek's sustainability editor.