'They Put it Where?' Cardi B Is Baffled as Men Misuse NYX's Duck Plump Lip Gloss in Super Bowl Ad

The spot, from McCann New York, will air on TelevisaUnivision and in regional markets

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Cardi B is shocked—shocked!—that men have co-opted a NYX product and used it in a way that was never intended.

Is she, though?

After all, the rap star might have anticipated some shenanigans from the dudes of the world, given the suggestively over-the-top ad in which she stars for a lip gloss named Duck Plump.

The beauty brand, part of the L’Oreal empire, is trotting out the ridiculous, but not entirely far fetched, scenario of men using Duck Plump to enhance their private parts.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in