Men's Misuse of NYX's Duck Plump Baffles Cardi B in Super Bowl Ad

'They Put it Where?' Cardi B Is Baffled as Men Misuse NYX's Duck Plump Lip Gloss in Super Bowl Ad 

The spot, from McCann New York, will air on TelevisaUnivision and in regional markets

Cardi B is shocked—shocked!—that men have co-opted a NYX product and used it in a way that was never intended.

Is she, though?

After all, the rap star might have anticipated some shenanigans from the dudes of the world, given the suggestively over-the-top ad in which she stars for a lip gloss named Duck Plump.

The beauty brand, part of the L’Oreal empire, is trotting out the ridiculous, but not entirely far fetched, scenario of men using Duck Plump to enhance their private parts. The running gag anchors NYX’s first broadcast commercial and first appearance in the Super Bowl, also marking Cardi B’s first beauty alliance.

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T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.