Liquid Death and e.l.f. Collaborate on Ghoulish Makeup Kit

Goth Glamour: Liquid Death and e.l.f. Cosmetics Collaborate on Ghoulish Makeup Kit 

The first-time partners release a cheeky '90s-inspired video to announce the limited-time product

On a typical afternoon in a sunny suburb, all-American teenagers Piper and Addison fawn over their favorite goth rocker in Corpse Beat magazine, snack on vegan goat’s blood and paint their faces like hard-core metalheads.

Of course they do.

This is, after all, Liquid Death’s twisted version of a slice of life, with e.l.f. Cosmetics joining for the giddy, over-the-top ride.

In a first-time collaboration, the brands debuted a cheeky video today to hype the fruit of their combined labor—a frightful makeup kit called Corpse Paint, filled with products like Kiss of Death lipstick, Dead Set mist and Eye Die shadow.

Headshot of T.L. Stanley

T.L. Stanley

T.L. Stanley is a senior editor at Adweek, where she specializes in consumer trends, cannabis marketing, plant-based food products, pop culture and creativity.