Ivy Liu
• April 16, 2025 •
- 01 Introduction
- 02 Methodology
- 03 RMNs work closely with brand partners to earn ad investment
- 04 Amazon and Walmart dominate RMNs, leaving other competitors to play catch-up
- 05 Advertisers could reap the benefits of fragmentation in the RMN marketplace
- 06 How marketers evaluate performance on the top RMNs
- 07 Conclusion: What lies ahead for retail media
This article is part of a special research series on where CMOs are investing. More from the series →
This is the first installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. In this edition we take a look at retail media.
01
Introduction
