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The Influencer Scandal Flurry: What It Means for Crisis Comms' Future 

If you’re putting together the brand’s response after the media reaches out, you’re too late

In an ever-evolving social media age, it can feel as if there’s always a new celebrity or influencer scandal that commands public attention. In August alone, notable celebrities and influencers entered career-damaging lawsuits, accidentally started a riot and were brought back to life. And that’s just the tip of the iceberg—drama on maximalism-design-Tok likely ended an influencer’s career this month.

Social media is creating layer upon layer of drama that, in some cases, has real-life consequences. And if you’re particularly unlucky or careless, what seems like an online attack could have legal ramifications.

Headshot of Eric Yaverbaum

Eric Yaverbaum

Eric Yaverbaum is the CEO of Ericho Communications.