Colin Kaepernick on His Startup Lumi, Anime and AI as a Tool

Colin Kaepernick Dishes on His New Startup, His Favorite Anime, and How He'll Spend $4 Million in Funding 

Lumi AI is Kaepernick's latest venture to make it easier for people to create stories and sell them

Star athlete and former San Francisco 49ers quarterback Colin Kaepernick is no stranger to the cutthroat world of media. After being blackballed by the NFL for protesting police violence against Black communities, he’s become a civil rights activist, which has informed the businesses he’s founded.

In 2020, he started Kaepernick Publishing to emphasize minority voices and, earlier this week, he debuted Lumi AI, which uses artificial intelligence to help creators take their story ideas and turn them into products that they can sell. The company is currently focused on helping creators develop comics and graphic novels, and distributing them.

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Trishla Ostwal

Trishla is an Adweek staff reporter covering tech policy.