Marketing Morsels: 'You’ve Got Mail' AOL Guy Is Back

Marketing Morsels: AOL's Elwood Edwards Returns for Shopify, Elizabeth Banks in the Metaverse and More 

Plus, Burger King's ghostly Whopper, Busch Light's secret trail guide and an ad you otter see

This week’s edition of Marketing Morsels is stuffed with delightful samplings from Shopify and Maximum Effort, Burger King, KFC, Archer Roose and many more. Enjoy the assortment!

Morsel #1: Elwood Edwards of AOL fame returns for Shopify

Elwood Edwards, best known to audiences of a certain age as the voice of AOL’s voice alerts (“You’ve got mail!”), stars in a new ad for Shopify, in which he pops up to declare “You’ve got sales!” to a seller on the platform. The spot, created by Ryan Reynolds’ Maximum Effort, blends nostalgia and humor for a pitch-perfect callback to the early days of the internet.

Headshot of Jess Zafarris

Jess Zafarris

Jess Zafarris is the director of audience engagement at Adweek.

Headshot of Stephen Lepitak

Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.