At Vevo’s NewFront presentation on Thursday, the company offered new bells and whistles without deviating far from the pitch it’s been making to advertisers for several years now: Vevo is a high-reach, brand-safe source of connected TV inventory.
The event, held at Sony Hall in New York, featured Latin music artist J Balvin as the headliner. Balvin performed an as-yet-unreleased song in addition to several hits.
Vevo touted itself as the largest FAST (free, ad-supported) network in the U.S. and sought to differentiate itself from other CTV offerings, noting that it is not constrained by subscription demands. For example, the company highlighted that two of Taylor Swift’s music videos, which live on the platform, received more views than many TV staples such as Bachelor in Paradise.
