“WPP is going to unquestionably become an AI company,” said Jensen Huang, co-founder, president and CEO of tech company Nvidia.
Mark Read, who heads up WPP, the world’s largest marketing services company, agreed wholeheartedly. “I couldn’t have said it better myself,” Read told Adweek after the pair took the stage at Cannes Lions last week.
Nvidia, which recently joined the rare club of trillion-dollar companies thanks to its advances in artificial intelligence, is working with WPP to build a generative AI-enabled content engine.
“What we’re seeing today is as revolutionary as the internet was in 2000. As revolutionary and as disruptive,” said Read.
