Hannah Waddingham may be more of a rugby fan in real life, but the Emmy-winning actress has been inextricably linked to soccer since her C-suite days in the beloved comedy Ted Lasso.
Taking advantage of that place in the public consciousness, Waddingham and Johnnie Walker have partnered for a campaign to rally viewers around the 2023 FIFA Women’s World Cup.
The program—which has content, merchandise and experiential activations—will center on “Match Day Memos” from Waddingham that give video tune-in reminders. The messages, delivered by text, include stats and info on how watching women’s sports can help level an uneven playing field for female athletes.
