On this week’s episode of Brave Commerce, Mark Edmonson, chief marketing officer of Materne North America, joins hosts Rachel Tipograph and Sarah Hofstetter to discuss diverse representation. He talks about his experience as a marketer and how he came to his current position with Marterne. Edmonson speaks on the importance of DEI and being represented as a Black gay man in the marketing field. Recognizing the importance of representation, Edmonson explains his recruiting efforts and how he is creating mentorship opportunities with historically Black colleges.
Further, Edmonson recalls his expertise in digital marketing and his past studying computer science and mathematics. He also mentions the importance of innovation and how leveraging collaborative partnerships can help brands capture new audiences beyond the typical demographics a product is tailored to.
Stream the new episode below, listen and subscribe on Apple Podcasts, or find it on Spotify.
