To help Snapchat users find new makeup looks and products, cosmetics brand NYX and Snapchat launched Beauty Bestie, an AI-powered augmented reality Lens that recommends products based on each person’s tastes.
At launch, the Beauty Bestie Lens allows Snapchat users to view recommended makeup looks by taking short quizzes that measure their current mood and makeup tastes. For instance, the quiz will ask whether the user finds their eyes or lips to be more important.
Once a look has been applied to the user’s face in AR, they can tap a button to navigate to NYX’s website and purchase the recommended products.
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