Top 100 Global Brands Declined in Value by 20% Since 2022

Top 100 Global Brands Declined in Value by 20% Since 2022 

The 2023 Kantar BrandZ list continues to be dominated by tech giants

Despite turbulence brought on by an uncertain economy, Big Tech continues to lead the way in overall brand experience.

Kantar’s annual BrandZ list, out today, sees Apple, Google, Microsoft and Amazon in the lead. For the second year in a row, Apple has claimed the No. 1 spot.

The BrandZ list assesses brand value in relation to business financial performance, creating rankings of 100 companies based on both financial data analysis and brand equity research. The brand valuation score is determined by combining scores across both market perception and consumer perception of each business.

The total brand value of the list is $6.9

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Stephen Lepitak

Stephen is Adweek's Europe bureau chief based in Glasgow.