Regulators Find a New Way to Ban Calvin Klein's FKA Twigs Ad

Regulators Find a New Way to Ban Calvin Klein's FKA Twigs Ad 

The original ban deemed the ad 'objectifying,' which was reversed

British advertising regulators have reconsidered a controversial decision to ban a Calvin Klein ad featuring musician FKA Twigs on the basis that it presented her as “a stereotypical sexual object.”

The billboard in question featured the singer with a shirt draped across her body, revealing part of one breast and the side of her buttocks, along with the brand’s famous tagline “Calvins or nothing.”

The U.K.’s Advertising Standards Authority (ASA) has reversed its original ruling, concluding the ads were unlikely to cause offense on the basis of objectification. However, it still decreed the imagery to be “overtly sexual,” and said the billboards should be banned so under 16s could not see them in an “untargeted medium.”

Headshot of Rebecca Stewart

Rebecca Stewart

Rebecca is Adweek's Europe brand editor.