Digiday+ Research deep dive: Brands, retailers use Facebook less, even as it drives revenues, branding

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It’s really a marketing cliche at this point: Brands and retailers have to meet consumers where they’re spending their time to give themselves the best chance of capturing as many of their dollars as possible. It’s well-established that social media is a big part of that. But with so many platforms at people’s fingertips, where exactly are these brands and retailers investing their time and marketing spend — especially as the all-important holiday shopping season fast approaches?