The creator economy is riddled with 20-something fast fashion influencers who conduct clothing hauls by sprawling bags full of $3 Shein crop tops across their bedroom floors. But Gen Z is also widely known as the most socially-conscious generation, notorious for pressuring brands to set intentional standards for environmental consciousness and social impact.
“There is a lot of research talking about how virtuous Gen Z is…but we also know from stats that fast fashion is booming,” said Debbie Ellison, global chief digital officer at VMLY&R Commerce. “There seem to be some paradoxes between what Gen Z says they want and how they are actually behaving.”
