Why Warner Bros. Discovery is leaning harder into YouTube and Threads to monetize and engage social audiences
This article is part of Digiday’s coverage of its Digiday Publishing Summit. More from the series →
Money coming in from YouTube has grown by double digits year over year, said Rashidah Bashir, director of editorial and audience development at Warner Bros. Discovery’s HGTV, onstage on Wednesday at the Digiday Publishing Summit in Key Biscayne, Fla.
But in a fragmented social media landscape, Warner Bros. Discovery-owned HGTV’s audience development team focuses on different platforms for monetization, user engagement and traffic referral — and the current standouts may surprise you.
More in Media
Creators turn to agentic AI to manage fan engagement
Creators are using AI agents to interact with their fans — and saving time and money as a result. However, marketers have some concerns.
Why Hearst built an AI voice assistant tool for Delish
What started as a weekend experiment is now a fully-fledged AI voice assistant on Hearst’s recipe site Delish, helping home cooks follow recipes hands-free.
WTF is ‘query fan-out’ in Google’s AI mode?
One major way Google’s AI Mode search feature differs from its traditional search engine is a complex technique called “query fan-out.”