Media Buying Briefing: A look at data standardization as generative AI and privacy landscape changes
This Media Buying Briefing covers the latest in agency news and media buying for Digiday+ members and is distributed over email every Monday at 10 a.m. ET. More from the series →
No agency can escape measurement challenges these days — but many are looking to tighten up their data standards practices as generative artificial intelligence and privacy changes exert more influence on them.
Not only does standardization become paramount when ensuring accurate measurement, attribution and optimized campaign results, but without good data in place, AI tools would be ineffective.
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