Gayle King’s space odyssey as part of Blue Origin’s first all-female crew boosted CBS Mornings’ numbers in both total viewers and the Adults 25-54 demo for the week of April 14.
According to CBS News, Monday’s edition of CBS Mornings skyrocketed to first place in both measured categories, with 3.952 million total viewers and 593,000 demo viewers. It was CBS Mornings’ best performance in total viewers since Oprah Winfrey’s interview with Meghan Markle and Prince Harry on March 8, 2021, which attracted 4.82 million total viewers.
Despite Monday’s strong performance, though, CBS Mornings still finished third in total viewers and the demo for the week. However, it was the only morning show that recorded positive week-to-week gains in both categories.
Meanwhile, ABC News’ Good Morning America and NBC News’ Today once again split first place in total viewers and the demo.
According to live-plus-same-day data from Nielsen, GMA averaged 2.655 million total viewers and 451,000 viewers in the A25-54 demo. Compared to the previous week, ABC News’ morning show was down by -3% in total viewers and -9% in the demo. Looking at its performance alongside the same week in 2024 (the week of April 15), GMA was down a respective -6% and -8% in those measured categories.
Today held firm in second place in total viewers, but remained No. 1 in the demo, with 2.489 million and 578,000 A25-54 viewers, respectively. Week-to-week, the show was down -4% in the former category and -7% in the latter. Year-to-year, Today was down by -8% in total viewers and -12% in the demo.
CBS Mornings finished above the 2 million total viewer mark with 2.453 million total viewers and 404,000 viewers in the A25-54 demo. Compared to the previous week, CBS News’ morning show enjoyed double-digit gains of +34% in the former category and +27% in the latter. Relative to 2024, CBS Mornings was up +13% in total viewers and +10% in the demo.
| ABC | NBC | CBS | |
| • Total Viewers: | 2,655,000 | 2,489,000 | 2,453,000 |
| • A25-54: | 451,000 | 578,000 | 404,000 |
Source: The Nielsen Company, NTI Total Viewers, Adults 25-54 and Adults 18-49 Live+SD Current Week (w/o 4/14/25), Previous Week (w/o 4/7/25) and Year-Ago Week (w/o 4/15/24). Most Current Data Stream: 2024-2025 Season (9/23/24-4/20/25) and 2023-2024 Season (9/25/23-4/21/24). Beginning 8/31/20, national ratings also include Out of Home (OOH) viewing. Averages based on regular telecasts.
