In the post-pandemic world, the role of the home has changed for many people as both a place to live and work with hybrid working and family life having merged. In response, multinational technology company Canon aims to build the prominence of its brand and range of printers by positioning the roles they can play in modern life.
According to the company’s second-quarter financial results, there has been dips internationally in the demand for printers and inkjet sales following a “high level of sales” in 2022, however, it expects to recover in the second half of this year.
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