For some, coffee is the only form of breakfast. For others, pancakes and a side of bacon is their chosen way to start the day. At Taco Bell, breakfast has included some unusual creations—naked egg and waffle tacos, for example—and for that, it’s feeling a little remorseful.
In an attempt to shake up the breakfast scene, Taco Bell joins forces with comedian Pete Davidson to convey the brand’s apology for past breakfast antics and pledging to tone things down. Although known for being one of the go-to spots for late-night snacking, Taco Bell is determined to make the morning crowd crave its latest A.M.
