The Always Sunny Gang Gets Into the Whiskey Business

The Always Sunny Gang Gets Into the Whiskey Business With Spots Reminiscent of 1970s Beer Ads 

Glenn Howerton, Rob McElhenney, and Charlie Day star in the brand's first campaign

Three-fifths of the gang on Always Sunny in Philadelphia is getting into the liquor business. But lest you think this is yet another celebrity spirits brand, Four Walls Irish American Whiskey is less about the celebrity and more about the places and the people you enjoy the beverage with.

Four Walls, the Irish-American whiskey brand founded by Glenn Howerton, Rob McElhenney and Charlie Day, is headed for bars everywhere and is now available to order online. The name is a tribute to the four walls the gang calls home—the bar—and was initially sold as a limited edition release, raising money for the bartending community.

Headshot of Kyle O’Brien

Kyle O’Brien

Kyle O’Brien was a staff reporter for Adweek and editor of AgencySpy.