Alcohol Industry News

The Always Sunny Gang Gets Into the Whiskey Business With Spots Reminiscent of 1970s Beer Ads

Glenn Howerton, Rob McElhenney, and Charlie Day star in the brand's first campaign

Always Sunny whiskey — Charlie Day, Glenn Howerton and Rob McElhenney are the faces of Four Walls Irish American Whiskey.Four Walls Irish American Whiskey

By Kyle O’Brien

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Three-fifths of the gang on Always Sunny in Philadelphia is getting into the liquor business. But lest you think this is yet another celebrity spirits brand, Four Walls Irish American Whiskey is less about the celebrity and more about the places and the people you enjoy the beverage with.

Four Walls, the Irish-American whiskey brand founded by Glenn Howerton, Rob McElhenney and Charlie Day, is headed for bars everywhere and is now available to order online.

Kyle O’Brien

Kyle O’Brien is a staff reporter for Adweek and editor of AgencySpy.

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