Ads for top-shelf liquor usually lean heavily and stereotypically into the 1% lifestyle, with beautiful people hanging out in exotic settings where the common folk aspire to tread.
The new campaign for Belvedere 10, a $150-per-bottle line extension of the flagship vodka, goes for a slightly different kind of chic, while adding a dose of humor that’s largely absent from the category.
The cinematic spot comes from director Taika Waititi, who stars alongside Grammy Award-winning artist Future.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
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