The Budweiser Clydesdale horse team has been an integral part of the brand’s Super Bowl presence for decades, and this year will mark the majestic animals’ 46th Big Game appearance.
A 30-second in-game spot, “Old-School Delivery” opens on a snowy mountain town, panning into a community bar where the power goes out. A delivery driver hears on the radio that the roads are closed, meaning the Budweiser beer delivery is trapped.
When the driver sees the Clydesdales, he decides to deliver the beer the “old school way.” Hitching the team to a wooden Budweiser wagon, the delivery truck driver and his colleague—played by Fred Dana, a real-life Budweiser wholesaler for more than 34 years—load the traditional wooden Budweiser hitch with beer before the team heads out, braving narrow mountain roads and blinding snow.
