Digiday+ Research deep dive: Brands are more invested in retail media than agencies, as Amazon still dominates
This research is based on unique data collected from our proprietary audience of publisher, agency, brand and tech insiders. It’s available to Digiday+ members. More from the series →
Far more brand marketers are advertising via retail media than agency marketers — but among all marketers who invest in retail media, Amazon is by far the top platform.
That’s according to a first-quarter Digiday+ Research survey of brand, retailer and agency professionals.
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