In 1973, hip-hop was born. Fifty years ago at a party in the Bronx, roots were planted that, unbeknownst to the world at the time, would sprout a cultural movement that would change the trajectory of the music industry forever.
As it stands today, through streaming platforms, music revenue is projected to double to about $131 billion by 2030. Currently, music streaming sales are dominated by top R&B and hip-hop artists. From that number alone, the economic impact is palpable, but the true value of the genre lies in its cultural significance.
The soundtrack of transformation
Hip-hop is a genre that, in the past, was portrayed as rebellious or violent.