Donna Langley, former chairman of Universal Filmed Entertainment Group, has been promoted to head up all of the company’s entertainment divisions, including film and TV.

The move comes as Susan Rovner, chairman of entertainment content for NBCUniversal’s television and streaming division, exits the company.

“Donna has been shaping the cultural conversation and creating the framework for what a modern-day studio can accomplish through bold content, impactful marketing and business model innovation,” Mike Cavanagh, president of Comcast, wrote in an internal memo obtained by Adweek. “She will leverage her longstanding relationships with the creative community and ability to partner with the most prolific storytellers in our business to unlock a seamless cross-portfolio creative strategy including programming, distribution and marketing across film, television and streaming.”