Jacques Séguéla was one of the original Mad Men of France. His prowess as an adman produced notable and lasting campaigns for Citroën, Air France, Club Med and Louis Vuitton.
Séguéla was the founder of RSCG, which merged with Eurocom to create Euro RSCG, which became Havas. Now Havas is naming a Havas Health network after Séguéla, a Havas founding partner, combining multiple agencies into Jacques, a health and wellness disruptor.
Havas has also rebranded its global health agency network to Havas Health Network. With the new structure, all Havas Health agencies will consolidate into three competitive offerings: Jacques; Havas Life, a global health powerhouse in 80 countries; and Havas Lynx, a digital health brand transformation.
