Marketing Briefing: Why the halcyon days of the rock star CMO may be over as the role evolves in a difficult economy
This Marketing Briefing covers the latest in marketing for Digiday+ members and is distributed over email every Tuesday at 10 a.m. ET. More from the series →
The days of the CMO rock star may be over — at least as we’ve known them.
Throughout the 2010s, there was a growing appreciation for a certain kind of CMO who seemed not only able to help grow his or her brand with cool creative work that got people talking, but also got people talking about them. Whether or not those CMOs were actively seeking that attention varies, but often these CMOs would be lauded with awards, ever-present on various conference stages and made to be a shining example of what the advertising industry should aspire to be.
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