Why Capcom is honoring hip-hop’s 50th anniversary with an ad for Street Fighter 6 featuring Lil Wayne
Video game maker Capcom wants to connect hip-hop’s 50th anniversary to its Street Fighter 6 game with a new promotion featuring artist Lil Wayne. In doing so, the company wants to generate more hype for Street Fighter 6 and expand its brand appeal beyond the gaming industry.
“Bringing [our] gaming community together that also listens to hip-hop, especially around the 50th anniversary of hip-hop for this year, to celebrate the music’s history and also our history was a goal for us this year,” said Jaclyn Simmons, Capcom’s senior brand marketing manager. “You have Street Fighter fans that are cosplayers artists, but we also have fans that are musicians.”
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