The NBA and Translation banked on generations of memories to get fans ready for the league’s run to the title, with Mindy Kaling, Kevin Costner, and Nat King Cole aiming right for the feelings.
Set to Cole’s “Unforgettable,” the league and its agency partner’s nearly one-and-a-half-minute sports marketing prelude to the NBA Finals sees a young fan’s trip to a viewing party launching a multitude of postseason reminiscences.
In the ad, a middle-aged Chicago Bulls fan drains a large ice cube into a cocktail glass from a distance, emulating a Michael Jordan three-pointer against the Utah Jazz amid his second three-peat at the end of the ‘90s.
