WhatsApp is seeking to assuage users’ concerns about privacy in its largest marketing campaign to date.
“Not Even WhatsApp,” created by agency West BBDO, makes a bold statement to the Meta-owned messaging platform’s over 3 billion monthly users worldwide: no one, not even WhatsApp itself, can see or hear your personal messages.
The campaign, kicking off today (May 19), comes after WhatsApp reassured users last month about Meta’s new generative AI function on the platform, saying “personal messages with friends and family are off limits” and “remain end-to-end encrypted.” Meta has faced scrutiny multiple times over the years for various privacy concerns.
