Glow Recipe Found Cross-Category Success on TikTok

The upstart skincare brand used social media to level the playing field

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

Skincare, according to beauty brand Glow Recipe, can be more than a necessary step in a monotonous routine. By pulling back the curtain on the beauty industry and crafting a robust community and influencer marketing strategy, the brand is maintaining long-term traction in a social space that is often defined by fleeting trends.

Christine Chang, co-CEO and co-founder of Glow Recipe, took the stage during Adweek’s recent Commerceweek summit for a chat with creator economy reporter Emmy Liederman.

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