Skincare, according to beauty brand Glow Recipe, can be more than a necessary step in a monotonous routine. By pulling back the curtain on the beauty industry and crafting a robust community and influencer marketing strategy, the brand is maintaining long-term traction in a social space that is often defined by fleeting trends.
Christine Chang, co-CEO and co-founder of Glow Recipe, took the stage during Adweek’s recent Commerceweek summit for a chat with creator economy reporter Emmy Liederman.
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