Minnesota Twins Bring Augmented Reality to Home Games

Minnesota Twins, ARound Bring Real-Time AR Statistics to Home Games 

Retailer Target has been integrated into an AR mini-game

In 2022, the Minnesota Twins partnered with shared augmented reality platform ARound to bring AR experiences like mini games to baseball fans during home games at Target Field in Minneapolis. For the 2023 season, ARound has expanded its offerings by integrating real-time sports APIs to give Twins fans access to in-depth statistics during games.

With this expansion, fans of the Minnesota team can view stats like spray charts, exit velocities and launch angles in AR, with the on-screen information matching each person’s real-world view of the ballpark. Fans can also view historical data for players and teams, as well as access educational content related to the sport.

Headshot of Brandy Shaul

Brandy Shaul

Brandy is a freelance writer for Adweek covering augmented reality.