L’Oréal Garnier Uses AR to Promote New Product in the Nordics

L’Oréal Garnier Uses AR to Promote New Product in the Nordics 

An Instagram filter allows consumers to walk around a virtual room

L’Oréal Garnier is utilizing augmented reality technology in its latest campaign in the Nordic region.

The #GarnierVitC campaign promotes the launch of the brand’s Vitamin C Glow Boost Night Serum. As part of the campaign, Instagram users can try an augmented reality filter available on the @garniernordics profile that allows them to view the product virtually in a spa-like atmosphere.

“This campaign is a real departure for us in our creator marketing efforts,” Linda Ghabain, Nordic social brand manager at Garnier Nordics, said. “With our new serums, we really wanted to drill down into the experience and enable consumers to see the benefits, even virtually.

Headshot of Brandy Shaul

Brandy Shaul

Brandy is a freelance writer for Adweek covering augmented reality.