CIBC's Moving Tribute to Canadian Soccer Star Christine Sinclair  

The bank partnered with Canadian Soccer and agency Courage to celebrate the athlete’s legacy and impact

Leaders from Glossier, Shopify, Mastercard and more will take the stage at Brandweek to share what strategies set them apart and how they incorporate the most valued emerging trends. Register to join us this September 23–26 in Phoenix, Arizona.

This year has been an emotional rollercoaster for soccer fans with Lionel Messi’s move to Miami, Cristiano Ronaldo’s move to Saudi Arabia, Megan Rapinoe’s retirement following the Women’s World Cup and David Beckham’s resurgence with a monster hit docuseries on Netflix.

But while all those names have grabbed the lion’s share of headlines (and brand recognition) in the sport over the past year, there’s one name that stands out to Canadian fans that’s finally getting a moment in the spotlight.

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