Publisher strategies: Condé Nast, Forbes, The Atlantic, The Guardian and The Independent on key revenue trends

This is the second installment of Digiday’s two-part series on how publishers are optimizing revenue streams. The first installment focused on publishers’ subscriptions and events businesses.

After a volatile 2023 in which publishers’ revenues were less lucrative than expected and the media industry witnessed an ongoing cycle of layoffs, publishers are placing their bets on both traditional and alternative revenue streams in 2024. Digiday recently spoke with executives at Condé Nast, Forbes, The Atlantic, The Guardian and The Independent about their current revenue strategies. What follows are their thoughts on key revenue trends in the industry, including affiliate commerce, diversification of revenue streams and global business expansion.