CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Ivy Liu

By Dania Gutierrez • April 16, 2025 •

This article is part of a special research series on where CMOs are investing. More from the series →

This is the first installment in Digiday+ Research’s 2025 CMO Strategies series that analyzes key marketer strategies and challenges across leading marketing channels, including ad-supported streaming, retail media, display advertising and social media. In this edition we take a look at retail media.

01

Introduction